When thinking about solving problems for our B2B customers, we should always be in the lean start-up mode.
Here are the steps that we see work well when developing a new feature or service:
- Identifying a problem
- Validating if the problem is actually worth solving
- Identify what you need to arrive at the solution - is it tech, a process, or a service?
- Push a test solution out super fast and see what it does
- Iterate based on feedback, not on ideas