"How to find the ONE message that will pack your calendars with demos"
We always get the question: what are the steps and the flow of actions that you need to find message-market fit?
It is a controlled process. We use a flow that has worked for us to build multiple 7-figure businesses and we have confirmed this hundreds of times.
We have learned this process over our own journey, but also by applying critical literature, such as "The Lean Startup" by Eric Ries and "Predictable Revenue" by Aaron Ross and Marylou Tyler. We have even applied aspects of evolutionary psychology, such as that in "Sapiens" by Yuval Noah Harari.
It involves a structured way of identifying the person who you are talking to and identifying this person's current problem. We use a flow, where we identify the ideal customer profile for you, in terms of your niche and the customer's current state and desired state.
Next, we identify the promise you have to make to them and we then apply language processing to understand whether that promise resonates. We hence use technology to verify your promise.
Once we achieve this, we find the right people to run an AB test.
We do this all in only 14 days. We find the right message-market fit and resonance, as well as a 15-30% response rate and interaction rate in just two weeks.
So, this method has proven to work like clockwork. It's how we have evolved our business and more and more features of our product. In fact, any successful entrepreneur and marketer has gone through this process, even if this is not consciously done in a step-by-step manner. Before I had written the process out, it often took months or years to find new offers. This way, it can be achieved in days.